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The Transition From Military to Violent Little Civilian

by Yanne Root | January 22, 2014 | 0 Comments

How does one go from jumping out of Black Hawk helicopters and saving people’s lives to designing new and exciting products for the friends and family still in the military? In all honesty, I had no plan, no idea for what I was going to do after getting out. I figured I would just go directly to college and continue where I had left off six years prior. On the other hand I still had that drive to work. I needed some type of transitional job to wean myself off of the day-to-day 7 to 5 Military grind. And with winter approaching at the time, and having played on the snow slopes all my life, I was looking for an extreme change of pace from Virginia Beach, VA.

The change of pace came in the form of the ultimate job offer.

A close friend of mine that I had trained with in my early military years contacted me over Facebook just to see what I was up to. I explained my situation, said that I was planning on spending the winter in Sun Valley, ID where, unbeknownst to me, he also lived. He had a simple answer. “Come work for me!” What are the chances.

Yanne Root had just started up his second business, Violent Little Machine Shop.

"Violent Little" creates original morale and tactical based items for the military and firearms industries. And with this focus it couldn’t hurt hiring a Vet like myself. Set in a small mountain town in Idaho, this opportunity couldn’t have come at a better time. Playing on the mountain when the fresh powder fell, and learning the tricks and tips of becoming an Entrepreneur.

Being employee one at Violent Little Machine Shop, there was a lot to learn and even more to do. Jumping right into frying pan, I was learning how to design products via CAD computer software, then printing those products out with a 3D printer and being able to hold them in my hand. Not only that, I was learning about product photography -taking professional pictures of these products that would be interesting and eye candy for the customer. All this was new to me! Oh, by the way did I mention the laser? Ya… I get to play around with a big freakin laser! Custom laser engraved morale patches for elite military units? No problem there.

This couldn’t have been a better choice for me in my so called "transitional period". Soaking in all the information and necessary skills to take on the road with me in spring and maybe give it a go for myself. I mean seriously, what's better than being your own boss?

And just remember, no idea is too big, and no idea is too small. Have an idea? Shoot us an email at info@violentlittle. Maybe you’ve had something down on a bar napkin for the last ten years, and kept it just for shits and giggles. If you're interested in seeing what that might look like in your hands, we can do that, and we’d be happy too.


Posted in 3d printing, Business, Productivity, Veteran

What's in a name? How Violent Little Machine Shop came to be.

by Yanne Root | June 11, 2013 | 0 Comments

Violent Little Machine Shop wasn't always the move. This project of ours was originally called Arms Keep. Why Arms Keep? Well, at the time, the country was still reeling from the Sandy Hook tragedy. Politicians and the public alike seemed hell bent on knee-jerk, across the board gun control reform. As someone who makes the firearms/tactical/military industry his home, this was of concern and we naturally had our own knee-jerk reaction of not wanting to budge one iota...keep your arms...Arms Keep. It sounded original and interesting, but we realized that this was a horrible name for a number of reasons.

  1. It was too polarizing. It was a "you're either with us, or against us" sort of attitude. That's not really our approach to our business or lives for that matter. We're smart enough to know that issues are not always black and white...and quite frankly, the politics going on in this country are abysmal for everybody, but that's a post for another time. If I lost my six year old child to a school shooting, who knows, maybe I'd staunchly be against weapons too. I'm not even a parent (yet) so I just don't know how I'd feel. "I am a man of fixed and unbending principles, the first of which is to be flexible at all times." -Everett Dirksen
  2. It was hard to understand. While setting up the business and talking to people on the phone we often had to give our email addresses or the company name to various people. I feel like I do a good job enunciating, but it was clear that every time I had to say the company name there was mass confusion, panic, and mayhem.
  3. It wasn't fun. Everybody had a quizzical look upon hearing it...usually followed by the reaction of "Uh, ok...I guess." 

The name had to go. Thankfully an omen came along in short order that changed the name game for us. A beautiful little shop came on the market in our beautiful little mountain town of Ketchum, ID and boom, offer made, offer accepted, and we had a shop to call our own. For the first couple weeks it was "Shop this" and "Shop that"...Shop Shop Shop. We couldn't get enough of the new headquarters. Being so central to the business and fun of the new endeavor, the new name had to revolve around the shop. Not sure how it happened, but Violent and Little got thrown into the mix...and since all of our current products are CNC machined, Violent Little Machine Shop is what they got. Watching people smile or laugh every time somebody says or reads the name...or volunteers how much they like the new name over the last one is all the proof we need. Done.

Posted in Business, Trigger Necklace, Violent Little